DJH Solutions SEO statement;
A high search engine ranking achieved through a good search engine optimisation strategy is a significant competitive advantage to any business. Whilst it takes time and effort to achieve, over the long term it is the most cost effective and targeted advertising strategy available in business today.
Search Engine Optimisation - The absolute basics
Search engines continually trawl and measure internet websites. Based on their findings they categorise and rank websites. Search engine optimisation (SEO) is the art and science of categorising your content in those search engine indexes best suited to you and gaining a high ranking in those indexes to maximise the number of new hits. DJH Solutions divides SEO into three key areas, onsite optimisation, offsite optimisation and site indexing.
Onsite optimisation is your start point. This requires;
- The development of a standardised page template that is simple, keyword rich, fast-loading, that uses style-sheets & has search engine friendly navigations & functionality.
- Website content that very clearly ‘labels’ your content with the same keywords and keyphrases that you would expect people trying to find your website from a search engine would type in - search engines will categorise content based on these.
- A content maintenance plan & content maintainers who understand the requirements of SEO.
Fact: Your website must first and foremost be human visitor friendly, but it must also be optimised for search engines.
Whilst onsite optimisation is about labelling, offsite optimisation is about providing 'pointers' - external hyperlinks linking to your website. Most websites normally adopt several link building strategies to maximise their pointers and must aim to have a high quality/quantity of pointers. The most essential pointer quality factors that remain the same;
- Pointing website is well established and itself has a high search engine ranking.
- Pointing website’s content is related in some way.
- The text held within the pointing hyperlink must include your used your keyphrases and the hyperlink sits from within paragraph text.
Fact: A small number of ‘quality’ hyperlink pointers is better than a large number of bad pointers.
Finally, site indexing involves telling the searching engines about yourself as well as making sure other directory listings they review list your website. This involves website submission, accurate site maps, getting directory listings etc.
Find out how we can help you. Learn more about DJHSolutions SEO consultancy options...