Are you tapping the most efficient sales and marketing channel available in business today?
This
illustrated SEO guide is filled with only the most concise, factual
and practical information you will need to start optimising your website.
Written in two parts, firstly for the business decision maker, secondly for webmasters & content writers A do-it-yourself guide to Search Engine Optimisation is guaranteed to provide you with everything you need to plan and implement your SEO strategy.
This will be the shrewdest investment you'll make this year - only £99.
SEO Guide Contents
This 45x A4 page guide is supported by regular illustrations, tips, examples, exercises and appendices. Written in two parts here is an overview of what is included;
Part 1: For the business decision maker, sections include...
- An introduction to search engine marketing
- Search engine optimisation Vs Pay per click
- How search engines work - the basics!
- The most vital ranking factors - onsite, offsite & site indexing
- Creating and implementing your SEO plan
- The importance of keyword/phrase analysis
- Budgetary considerations - estimating capital, revenue & ROI costs
- Long term ethical search engine optimisation
Part 2: For the webmaster, sections include...
- Planning for search engine optimisation
- Website templates, menus & style sheets
- Meta tags, content labelling & content maintenance
- Link building strategies
- The perfect inbound link
- Sitemaps, submissions & directory indexing
- Improving click-through and retention
- Ill-advised SEO practices - errors, black-hat and so-called 'grey-hat'
Appendices
- SEO Checklists, search engine syntax, free online tools
An effective SEO strategy is a serious competitive advantage to any business! Get started now, buy the guide today - £99.